- Jewelry Catalog
- Inventory Numbers
- Special Order Items
- Repairs & Replacements of Lost Diamonds
- Sizing, Re-setting Stones
- Settings & Mountings for Rings
- Jewelry for Conventions, Special Events
- Wholesale Showroom
- Appraisal Information
- Insurance Information
- Estimated Retail Prices & Approximate Discount Prices
- Item Substitution
- Accuracy of Ratings on Diamonds
- Watches Sold on Closeout Basis
- NSF Checks
Please note that we do not have a printed or
written catalog available as you would find for a retail jewelry store.
The reasons for this are as follows:
- This is a wholesale business only and does not operate like a retail
- A typical retail jewelry store will have a catalog with 400 or 500
items in it. In our case if we had a catalog, it would weigh 700 or
800 lbs. because we have 300,000 or more items available. During a
typical week 5,000 to 20,000 new items will arrive.
- It takes several weeks or months to produce a catalog and by that
time 90% of what was originally on hand would be gone and no longer
available. Merchandise comes and goes much faster at the wholesale
- Finally, if we had a catalog, your cost to obtain one would be $600
or $700 each, and no one would want to pay that amount of money only
to find that 90% of the items had already been sold.
Therefore, while we do not have a catalog, you can see our merchandise
three ways: First, many items are shown on the web site; Second, we
travel around the country and do shows and displays 4 or 5 times per
year in different parts of the U.S.; Third, you can have access to our
other items by following the simple steps below for placing a Special Order.
Please note that the inventory or item numbers
from various jewelry stores have no meaning to us. There are over 200,000
jewelry stores in the country, and each has its own inventory numbering
system. Therefore, it is of no value to send us any item numbers from
other stores, because we will have no idea about the item in question.
If you don't see what you need, just place a Special Order or a Special
Inquiry to see if we have something similar. We have a whole paragraph
in this same section that tells you how to do a Special Order. Do not
do or place a Special Order if you are looking for an "exact item",
because we will not have it. Place a Special Order only if you can live
with something similar or something in that category and not the "exact
item". This will work to your benefit, because most of the time we will
have something that people will like even better. See also Special
Purchases may be made by credit card, cash,
money order, certified check, or wire transfer. Personal checks must clear
our bank, usually ten working days from receipt, before the item will be shipped.
Please call in advance to make arrangements for same-day shipping (credit
cards and wire transfers). It is especially helpful if we receive "Next
Day" orders before 12:00 AM Eastern.
In addition to the items on the web site, we have hundreds
of thousands of other items. For example as a general rule, we will
have about 90,000 rings on hand and about 250,000 to 300,000 other jewelry
items. If you do not find what you need, try placing a Special Order.
We will be glad to help you with any Special Order as long as the amount
of such order is $250.00 or higher. Our wholesale supplier will not
process Special Orders for less than $250.00.
To do a special order, just email us at email@example.com
and give us your name, IMD number (if available), phone number and a description of the item you are looking for, along with a budget amount.
If you can send us a picture of what you're looking for that will help, too. We will do our best to find something similar.
We will take your special order to the wholesale showroom and try
to match it up with the items we have on hand. Be sure to include a
daytime phone number where you can be reached. We will
not fill your order nor ship until we talk with you and have a meeting
With all special orders, it will be very important
for you to have a "flexible attitude". We will seldom have the specific
or exact item you are seeking. But we may have something very close
or we may have something even better. The more flexible you are, the
better your chances of getting a super special order item. For example,
one lady sent in a special order wanting a 10 ctw diamond bracelet. We
did not have that item on the day she ordered it, but we did have an 8.5
ctw diamond bracelet, a 12 ctw and a 14 ctw diamond bracelet on hand. So
the selection and opportunities were better than she had ever expected.
On the other hand if you place a special order with one exact, specific
item in mind, you will probably be disappointed to find that we do not
have it. The lady above did not get a 10 ctw diamond bracelet, but she
did purchase one of the others at a very low price, and later she called
back to report that she had gotten a appraisal for $22,000.
Flexibility will work to your advantage with Special Orders.
Items may be returned for refund or exchange
within 15 days subject to the following limitations:
Lost diamonds are a routine part of the jewelry business, and this
problem comes about on pieces costing $75,000 and on pieces costing
$75. Lost diamonds most commonly result from temperature changes which
either expand or contract the mounting causing a diamond to pop out.
Also, mountings are often snagged on clothing and bent just enough to
allow a diamond to come out. Finally, some diamonds are lost from an
item being jarred, dropped, or hit. Again, the diamond pops out and
Southeastern Gems can help with lost diamonds in about 90% of the cases.
We routinely replace small lost diamonds up to about $200 each. These
diamonds are furnished free of charge. People send in their rings, and
we carefully select another diamond to match the others in the setting.
The ring and new diamond are then taken to a craftsman who mounts the
new diamond for you. There is no charge for the diamond and your only
cost will be for the return postage and a fee charged by the craftsman
to mount the new diamond. $25 is his common fee. On easy jobs he sometimes
charges only $15, but if a mounting has been broken and needs extensive
reworking, the cost could be more. In any case, 90% of the time
we can provide the lost diamond free of charge. On larger diamonds which
have been lost, you will want to contact your insurance company and
cover the cost of the larger diamond with insurance proceeds.
To the best of our knowledge, Southeastern is the only one in the industry
to provide customers with replacement diamonds free of charge. Our wholesale
supplier will provide this service of replacing lost diamonds and assisting
with repairs for a maximum of 90 days after the date of the purchase.
After that time, you will want to use your local jeweler for repair
Your typical invoice for this service will look like this:
Set & Mount Diamond
(This includes a professional cleaning of the piece, checking
and tightening all mountings, and setting the new diamond.)
Shipping & Insurance (UPS Ground)
Packaging & Transportation
(This includes taking the piece to the wholesaler to get a new
diamond; then taking the item across town to the repairman; returning
three days later to pick up the item; packaging the item for shipment;
driving it to the UPS office for shipment.)
Recently one customer in Missouri decided to
take a ring to a local jeweler to have the diamond replaced instead of
mailing it to us. The local jeweler gave her a price of $400 for the diamond
and the mounting of it. She sent it to us, and we accomplished the job
rings will need to be sized by you in order to get the fit which you
want or need. We cannot guarantee a given size because different people
wear rings on many different fingers. Also, on different days or on
different occasions, people often switch from one finger to another.
On your order, you may request a given size, and we will ship the closest
that we have to that size but we cannot guarantee the availability
of a given size. "The cost of sizing is usually around $20 or $25 at
local jewelry stores."
In some cases local jewelers may be reluctant to size,
repair, or make other adjustments to a given item simply because they
did not sell the item which you have.
However, it is normally not necessary to send in your ring
to have it sized. The key is to simply approach the local jewelers in
the right way. One of the best ways to approach a local jeweler is to
say that a friend or relative in California sent you this ring as a
gift, and that you need to have it sized. This will result in the local
jeweler sizing it for you in 99% of the time. If this doesn't work,
send it back to Southeastern Gems and we will take the item to the
jeweler that we use. They can size just about anything.
We have a number of settings and mountings
for rings. If you are not particular about the setting or mounting or
if you are flexible, then we may be able to provide a setting
or mounting. However, if you have some specific setting or mounting
in mind that you have seen in some store or have seen in a picture,
we may be able to provide that exact setting or mounting.
There are over 9,000 different settings or mountings available, so
we may not be able to supply the specific setting that you desire.
If you have a specific setting in mind, you may want
to pick it up locally. Most people contact us to obtain a loose diamond.
Often we ship them the loose diamond by itself, and they pick up the
mounting where they have seen one they like. Sometimes people buy a
setting or mounting locally and send it to us so that we can mount a
If you purchase a loose diamond from us and in so doing
save $2,000 or $10,000, then picking up a mounting locally for $200
or $300 becomes fast and efficient way to wrap up your diamond package.
With a purchase of 1 ctw or larger diamond, we can usually provide
a Tiffany setting or mounting for a diamond. The Tiffany setting
is a yellow or white gold band with four or six prongs to hold the diamond.
Southeastern Gems attends conventions, meetings, and
other events on a regular basis. The jewelry for these special functions
is selected by the wholesale supplier because he owns the merchandise,
and only he can decide which pieces can be out of his showroom for two
or three days. Therefore, it will not be productive for people to call
our office and leave instructions to bring along certain specific items,
because we are not the decision maker in this area.
The wholesaler selects the items and ships them by armored
delivery service directly to the hotel where they are stored in the
vault until the day of the show. We then arrange for plain clothes security
people to be in the audience and around our display at all times.
Our wholesale showrooms are located in Atlanta and take
up almost half of an entire floor in a downtown office building. In
the showroom, there is enough jewelry items to fill a high school gymnasium.
In a typical week, some 5,000 to 20,000 new items will arrive. Each
day jewelry store owners from around the country fly into Atlanta and
come to the wholesale showroom to make purchases for their stores in
their home states. The wholesale showroom is locked at all times, guarded
and monitored, and protected by elaborate alarm systems. To gain admission
to the showroom, one must be operating a licensed jewelry store, have
elaborate documentation about that jewelry store, fill out a 10 page
credit application, be prepared to make a minimum purchase of $25,000,
and have a scheduled appointment. In short, the wholesale showroom is
not open to the general public and is not open to anyone other than
documented buyers for jewelry stores who are going to make major purchases.
We do not keep jewelry in our office, but go to our wholesale suppliers
each day to pick up jewelry.
All items are shipped by UPS insured delivery. The purchaser
has a choice of Ground, Second Day or Next Day Air delivery.
If the purchase is for $700 or more, it will be shipped
with the notation that "Signature is Required for Delivery". This will
help prevent the package from being left in a mail box or on a door
step. Therefore, if your order is for less than $700, you may want
to have someone at home to receive your package, because they will leave
it on your door step or on the porch. It could
be stolen after delivery which means that the insurance would not cover
If your package does not arrive on time and you would
like the Tracking Number, please call our office at (770)-452-1941.
The authenticity and quality of each item is unconditionally
guaranteed. You may buy with confidence, because our wholesale
supplier has been providing diamonds, gems, and gold items to retail
stores for over 30 years. In fact, the grading standards are so high
and so rigid that it is common for your diamond to be of a higher
quality than it was purported to be. For example, if a stone is on the
border line between two grades, we will always give it the lower rating
whereas retail jewelry stores will lean toward giving it the higher
rating. This attention to exacting standards assures you of the best
quality, particularly when dealing in diamonds.
The way you go about getting an appraisal will dramatically
affect the results of that appraisal. For example, many
local jewelers are very protective of their market area. They
do not want anyone else selling to the customers in their local market.
If they find out that you have bought something from someone outside
of your local area, many of them are very threatened by this development.
They are especially threatened if you have made your purchase at a
very desirable price. If they find out any of this information,
they will often take steps to kill this threat to their business.
way they do this is by giving a very low appraisal so that one will
never again buy from this source. Recently we had two ladies
buy the same ring for around $350. One lady rushed in to her
local jeweler and said look what I bought over the Internet.
He gave her an appraisal for $400. Two weeks later another lady
went to the same jeweler with the same item. When he asked her
where she got it, she told him that her sister had sent it to her
as a gift. He gave her an appraisal of $1,700.
Therefore, you will want to use some judgment when
taking your items to local jewelers for an appraisal. You will
get your best results if you indicate that it was received as a gift.
Some people say that they have had it for a long time and just never
got around to appraising or insuring the item. If the jeweler
gives you a disappointing appraisal, look around and see how many
he has available at that price.
An IMD got an appraisal for $350 for one item. This
seemed low to her so she waited about two weeks and had her girl friend
call the jeweler to order the exact item which he had appraised at
a low level. He gave her a price of $1,200. Suddenly since he
was going to sell the item the price went from $350 to $1,200.
Another approach is to tell the local jeweler that you are getting
the item appraised for a friend who lives out of town where there
is no jewelry store. But be aware if you let the jeweler know you
bought it from an out of town source, he will often try to discourage
you from ever using that source. They are being defensive and
protecting their local market.
Finally, when you ask your jeweler for an appraisal,
you will want to let him know that you want a "Retail Appraisal
Price" and not a Replacement Appraisal. Many of the
insurance companies have contracts with wholesale suppliers so that
they can replace items at wholesale. Therefore, your jeweler may give
you an insurance or a replacement appraisal which will be much lower
than a Retail Appraisal. You will want to let them know up front that
you want a Retail Appraisal and not a Replacement or Wholesale
If you want to get a good appraisal,here are some
The jeweler must never know that you bought
it somewhere else.
The jeweler must never under any circumstances
know what you or someone else paid for the item. If you let them
know this figure, your appraisal will come in at that price or lower.
Remember, the jeweler makes money by selling jewelry
and not by doing appraisals. Therefore, if he thinks that you may
be a customer sometime in the future, he will "trash"
the appraisal of your piece in order to get you to buy from him.
The following comments or actions are a sure sign
that you are being manipulated and are being set up:
- The jeweler says, "I could have gotten it
for you at the same price."
- The jeweler takes out a loupe and starts telling
you the things that are wrong with the piece. This is never done
as a part of a normal, ethical appraisal. It is only done to "trash"
what he suspects you have purchased elsewhere in order to get you
to buy from him.
people try to obtain individual insurance coverage for their items
as soon as they are appraised. This can be a very costly approach
and often it is an unnecessary step. Most of the time our homeowner's insurance policy affords us some pretty good coverage.
Many homeowners' policies provide you with coverage of up to $1,000
on each item of jewelry without the need for obtaining separate coverage.
In addition, if you have a theft, just let me know,
and I will sell you the replacement item at cost. By being
able to purchase the replacement item at cost, in many cases this
savings is sufficient that it is not necessary to obtain separate
insurance coverage. This is an additional item of savings for
our associates that is available nowhere else.
Each item sold by Southeastern Gems either on the
web site or at your organization's functions will have the following
"Estimated Retail Price"
"Southeastern Gem's Price"
The Estimated Retail Prices are attempts by Southeastern
to show and illustrate the extraordinary markups used by some retail
stores. Each week, we talk with retail jewelers, we visit their web
sites, we visit their stores, and we phone them to see what they are
charging. The prices charged by these retailers will fluctuate within
wide ranges. When we show an estimated or approximate price, we are
relating to you the highest price that we have seen, read about, or
heard about for that given item. You may never see this price in your
hometown, because it may be the price charged by an upscale retailer
in an expensive area. Nonetheless, the highest price is shown for
purposes of illustrating the high price charged by some retailers.
When you buy an item from Southeastern, we may tell
you and people around you that we just sold a $10,000 or a $20,000
item. Again this price to which we are referring is the price charged
by some retailers. This price is not the amount for which an item
will appraise nor is it the value of the item. It is simply a price
charged or asked by some retailers.
It should be noted that these estimated prices are
not always high or overstated. For example, we had ring # R-25 on
the web site, and it was priced at $990. We showed an estimated retail
price of $4,995. A lady called from St. Louis and said that our estimated
retail price was too low, because she had just seen it in a St. Louis
jewelry store for $6,000. This scenario has been repeated several
times. Therefore, if the estimated retail price shown by us seems
high, please keep in mind that somewhere there is a jewelry store
charging an even higher price.
From time to time, we may not have the exact item that you
have ordered. In those cases, we recognize that you are often in a bind
or in a difficult situation if the gift item does not show up on time.
Therefore, in order to better serve you and to avoid not having a gift
on hand, we reserve the right to make a substitution with the next
nearest item whenever we do not have the precise item that you have
ordered. When the item arrives, you have 15 days to look at the item
and to decide if you want to keep it or not. If not, just return it
within 15 days for a full refund. After 15 days the transaction is
complete, because the time for return has elapsed.
When you order a diamond of a certain quality or rating, we will do our
best to ship a diamond which in the opinion of our diamond experts is of
that quality or grade. However, it should be noted that we do not
guarantee a specific grade or quality. The reason for this is that this
entire area is not an exact science. Diamonds do not wear labels
stating their color or clarity. Instead someone has to look at them and
make an informed judgment based on years of experience. The standard
that we use is the same standard that is used by gem labs who issue
certificates on certified diamonds. If you turn over the certificate on
a certified diamond and read the information on the back, it states
something like this: "In our opinion the diamond in question has the
grades and ratings as set forth on the front of this certificate.
However, we do not guarantee the accuracy of such ratings. Instead,
these ratings and grades are simply the opinion of the person reviewing
this diamond and preparing this report."
The key in this area is for you to understand that this is an "inexact"
science that is based on the opinions of the person looking at a given
diamond. It is very common to take the same diamond, send it to four
different gem labs, and receive back certified reports showing four
different ratings or grades.
"With regard to the color of diamonds, it should be noted that there is
often a difference of opinion as to whether a diamond is one color or
another color. For example, if you talk to three or four different
people or different appraisers, you may well get three or four different
opinions as to the color of a given diamond. Again the key is to
recognize that this entire area is not an exact or precise science.
Often the problem in identifying the color of a given diamond is so
great that the appraiser won't give an exact color, but will instead
simple identify the grouping into which it falls, i.e.
Colorless category: D, E, F, Near Colorless category:
G, H, I, J, Slightly tinted: K, L, M.
The problem with the colors and grades of diamonds is exacerbated by the
fact that the six or eight gem labs that do ratings all have different
standards. It would be common for them to each give you a different
grade or a different color for the same diamond. Therefore, when you
get a diamond from us that is marked SI-2 by us, do not be surprised if
it is graded SI-1 by someone else and I-1 by still another. The same
applies to color. We may represent a diamond as an "H" color, but
someone else may call it a "G" and another may call it an "I".
Again the key is to recognize this entire area as an inexact activity,
and the way to guarantee success is to purchase a diamond that looks
good to you and that you like. The way to guarantee failure is to worry
about exact grading, because there is no such thing as "exact grading or
exact rating". (Also see Frequently Asked Questions #18.)
From time to time we have the opportunity to purchase a large volume of
watches in the marketplace. When we purchase these watches, we do not
resell them with the standard 300% or 400% markup. Instead, they are
resold on a Closeout Basis with a small margin that covers the cost of
traveling across the country to pick them up. We drive to Chicago, New
York, Philadelphia or any other large city to pick up these items and to
bring them back. They are then sold as Closeouts meaning that they come
with no warranties, no guarantees, no returns, no exchanges, and no
refunds. Generally, all that is needed is a new battery every two or
three years. Should any other type of maintenance be needed, they can
be taken to a local watch shop. As an example of the savings to be had
with the closeout watches, we recently sold some high-end Seikos that
were retailing around the country for $260 to $300, and we sold these
It is the policy of Southestern Gems to accept only cash and credit
cards as payment for the various items. In the rare event that a check
is accepted, it is imperitative that you take all necessary steps to
ensure that the check does not come back NSF. This type of returned
check creates major bookkeeeping and accounting problems for both
Southeastern and for Team National, because many ancillary transactions
are effected. There will be a minimum charge of $45 for each NSF check,
and the charge could go much higher if a large volume of transactions
have to be reversed.